Although I’d normally ignore the ad as I do those for indestructible cooking pans, stop-any-leak tapes, where to take my latest invention and all the rest, there was a recent study that had me thinking about testosterone--not for me, for the blog.
Importance of testosterone. (multiple websites) |
Testosterone affects physiology, brain development and behavior throughout life. The levels peak in adolescence and early adulthood then trend downward about one percent a year after age 30 or 40.
Estimated decline in male testosterone production with age. (multiple websites) |
Cognitive Reflection Test
Earlier studies have linked testosterone with aggression and disorders associated with poor impulse control. In an effort to determine how the hormone influences decision-making processes, research collaborators from the University of Pennsylvania, Canada’s Western University, ZRT Laboratory and California Institute of Technology enlisted 243 men in the largest behavioral testosterone administration study to date.
Several hours after initial screening and application of a single dose of testosterone or a placebo in the form of an upper body topical gel, the participants took a battery of behavioral tasks. Of the tasks, only the Cognitive Reflection Test (CRT) was used for analysis.
The CRT is designed to identify one’s tendency toward either intuitive judgements or deliberate information processing. The test is simply three questions, each of which seems to have an easy answer. Upon reflection, the test-taker should find those first answers to be incorrect.
Cognitive Reflection Test (from www.aeaweb.org/articles?id=10.1257/089533005775196732) See P.S. for answers. |
Testosterone’s Effect on Decision Making
Testosterone administration reduced CRT correct answers by 20% relative to the placebo group. The effect was robust, controlling for age, mood, math skills, treatment expectancy and 14 other hormones, and held for each CRT question. Interaction between treatment and response suggested that testosterone recipients gave correct answers slower than participants who received the placebo.
The overall conclusion is that testosterone increases confidence and reduces cognitive reflection. Where rapid intuition is useful, increased testosterone will boost performance; where deliberation is needed, testosterone might impair performance.
Wrap Up
Despite my lack of interest in TV ads for testosterone, a recent study by researchers from North Carolina, Chicago and Johns Hopkins universities confirmed the ads’ effectiveness. Analyzing data from 2009 to 2013 for 75 designated market areas in the U.S., they found each household advertisement exposure was associated with increases in rates of new serum testosterone testing and treatment initiation of about 0.7% every month.
I’m sure most of those men just wanted to improve their plumbing skills. Thanks for stopping by.
P.S.
Example references on testosterone:
www.mayoclinic.org/healthy-lifestyle/sexual-health/in-depth/testosterone-therapy/art-20045728
www.medicalnewstoday.com/articles/276013.php#What_is_testosterone
www.fda.gov/Drugs/DrugSafety/ucm436259.htm
Study on testosterone and cognitive reflection submitted to Psychological Science journal: authors.library.caltech.edu/77049/
Article on study on ScienceDaily website: www.sciencedaily.com/releases/2017/04/170428154556.htm
Study on response to testosterone television ads in JAMA: jamanetwork.com/journals/jama/article-abstract/2612615
Cognitive Reflection Test in Journal of Economic Perspectives:
www.aeaweb.org/articles?id=10.1257/089533005775196732
(Answers to Cognitive Reflection Test questions: 5 cents, 5 minutes, 47 days)
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